Decathlon Bets on India: Next Global Sports Manufacturing Powerhouse

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International sports retail giant ‘Decathlon’ is now taking a big step in the Indian market. This company, known for its sports goods and clothing worldwide, is now emphasizing the ‘Make in India’ mission. This step will not only increase the scope of the business but will also create millions of employment opportunities.

25 Years Of Experience, New Goals –

Decathlon has been doing business in the Indian market for the last 25 years. It has retail stores in different parts of the country. There, sports products are available at affordable prices. Currently, about 8% of the company’s total supply comes from India. But according to the company’s new five-year plan, that amount will be improved to 15%.

The components that will be given more emphasis are footwear, fitness products, yoga equipment, and cricket gear.

3 Target Job Opportunities

Shankar Chatterjee, who is the CEO of Decathlon) Our production in India is the biggest reason for Decathlon’s success. And the Make in India initiative will make that dream even bigger.

According to the company’s calculations, this plan will create at least 3 lakh new jobs directly and indirectly. Of these, opportunities will be created in all areas, from factory workers, craftsmen, technicians to logistics, supply chain, quality control, and retail management.

Target For 2030: Presence In 90 Cities

Decathlon does not stop at just materials. By 2030, they have set a goal of expanding their retail business to 90 cities in India. More stores will be opened, which will make it easier for customers to reach their products.

Make In India: The Power Of Local Economy

Decathlon’s plan will also strengthen India’s “Atmanirbhar Bharat” initiative. If local production increases, imports will decrease, foreign exchange will be saved, and exports will increase. At the same time, there will be opportunities for skill development for the Indian youth.

Playing sports is not just a pastime or a hobby; it is an important part of health and the economy. Make in India is not just a business decision, but a major milestone for India’s productivity and workplace.

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